"A life coach does for the rest of your life what a personal trainer does for your health and fitness." Elaine MacDonald
As we start to reach that light at the end of the quarantine tunnel, many of us are walking away with a new, positive outlook on life. The extra time alone allowed us to refine our daily routines and become experts on self-care, productivity, and personal growth.
For the rest of us, this is not the case. There are many people we share our community with who did not thrive during quarantine; their loved ones were lost, their jobs did not survive the drastic change, and they did not have healthy ways of managing the stress and trauma.
If you were one of the people who did thrive, you may be a little guilty about your success. A great way to use your success to help others thrive with you is by becoming a life coach.
How to become a successful life coach in our post-pandemic world
As a life coach, you’re more than an advisor. You’re an entrepreneur, marketer, and salesperson. - Rachel Burns
As a life coach, you can help those suffering from the effects of the pandemic to rebuild their lives by teaching them how to develop themselves personally and professionally. But, becoming a successful life coach is not as easy as it looks. With the right preparation and training, you can turn helping others into a successful post-pandemic career.
Here are the four most important things to consider when starting your business as a life coach.
- Find your niche
If you want your practice to be sustainable, you will want to choose a specific niche that is best fit for your knowledge and experience. This will help you identify the specific problems you will solve for your clients and develop the best strategies for solving those problems.
Having a niche will help potential clients see you as the expert who can help them change their lives for the better because you have a history of helping others just like them achieve the same goals.
Your niche is something you know best. What is that one thing that you know all the ins-and-outs of? What is something you have a lot of experience with that changed your life for the better? What is that one thing that everyone asks you for advice on?
2. Learn how to market yourself digitally
Now, more than ever, everything is done on the computer. Gone are the days where you could spread the word about your practice as a coach in person through face-to-face interactions.
Using social media to attract potential clients to your awesome website is the way to go. You will want to find creative and authentic ways to demonstrate your abilities and your personality through curated posts on multiple platforms and be prepared with a website that validates your expertise by showcasing your education and testimonials from past clients.
Start by looking at the work of life coaches that are already successful and seeing what they are doing on their sites to get that success. If you really want to level-up your game you may want to consider taking a course in social media marketing for life coaches.
3. Learn how to develop an effective business strategy
Having a thorough business strategy that outlines the clear steps you are taking daily to build your business is essential. You will need to identify what your coaching packages are based on what your clients need and decide how much you will charge for them.
Being a life coach also means you are a business owner and life coach. Owning that many hats can take an insane amount of time. To free-up as much of your time as possible to being a coach and spending time on your clients, you will also need to decide how you are going to automate your marketing through emails, webinars, and web ads.
If this all sounds like more than you can handle, don’t let it discourage you. Building a successful business strategy is something that anyone can learn how to do and, with time and practice, eventually become an expert on. To get you started, I suggest taking an online course on how to launch your business as a life coach
It’s widely known amongst life coaches that having a certification or degree from an accredited source is the best way to build trust in our services. Being able to show your clients what qualifies you to help them solve their problem could be the difference between them choosing you or someone else.
By getting certified, you will also gain valuable knowledge that will help you learn strategies for turning your passion into a clear, definable way to help someone in need. The icing on the cake is having the ability to charge a slightly higher rate than your competitors because you have the education to back your work.
The best certification courses are ones that are accredited by the ICF, 100% online, and flexible with your schedule. I highly recommend this online master coach certification course taught by Dr. S, a leading professional in Education, Entrepreneurship, and Coaching.